MOSCHINO – DESIGNER HISTORY
Franco Moschino was born on February 27, 1950 in Abbiategrasso, Lombardy, Italy. In 1967, he studied fine arts at Milan’s Accademia delle Belle Arti where he had hoped to become a painter. In order to help pay for his education, Moschino took a freelance job as a fashion illustrator and while doing so, his interest eventually shifted from painting to fashion and tailoring.
In 1971, he started illustrating for fashion icon, Gianni Versace, and he worked for him for six years. Moschino started designing his own creations in 1977 when he started working for the Italian design label, Cadette. In 1982, Moschino left Cadette and founded his own company called Moonshadow. In 1982, his first label, Moschino Couture!, was launched. Moschino’s company specialized in creating casualwear and jeans but eventually branched out to include lines of eveningwear, lingerie, menswear, shoes and their own line of Moschino fragrances.
Franco Moschino died from a heart attack in 1994 and since his passing, his former assistant, Rossella Jardini, has been the creative director and driving force behind the brand.
Moschino Fragrances – Perfumes
In 1987, the first Moschino fragrance for women was released, the aptly named Moschino Perfume. More recent Moschino fragrance releases include Cheap & Chic, L’Eau Cheap & Chic, Cheap & Chic Light Clouds, Moschino Cheap & Chic Hippy Fizz, Oh De Moschino, Moschino Glamour, Moschino Couture!, Moschino Funny! and I Love Love.
Moschino Fragrances -- Colognes
In 1997, the Moschino cologne, Uomo Moschino first hit the market and instantly became a favorite among men due to its rich, musky blend of spices, fruit and amber. In 2005, Moschino fragrances introduced their latest cologne, Moschino Friends, a crisp, citrus Mediterranean scent.
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Moschino fragrances and gift sets include: