Jean Patou Perfumes at Perfume.Net
First World War caused temporary break in career this 27 years old fashion designer, which has own boutique in Paris and sold his first collection for merchant from USA. After war he again made a hit. Tall and elegant Patou was a spirit of 20’s. He loved fast cars and beautiful women. He never was married but he had a lot of affairs. He alaways was chic, modern and good dressed. Patou and Chanel initiated elongate and slender silhouette specific for 20’s. He prefered streamlined, straight shapes- background for vivid and symmetrical patterns which focused sight . Perfectionist- sewed only from materials which are made for order.Patou was first fashion designer who was interested at accessories and fisrt who signed by monogram his goods. His customers were: Pola Negri, Louise Brooks, Mary Pickford and several European princesses.Patou projected for young, modern women which spent their free time in popular resorts: Monte Carlo, Venice, Deauville, main for American women- active, independent women which smoked cigarettes, drove by car, swam, skied, played golf and tennis. Patou designed knit goods, travel suits, swim suits. He also wore famous tennis star- Suzanne Lenglen.Like all French designers Patou also wanted sell articles on American’s market. After Wall Street crach in 1930 he showed fragrance „JOY” which still are his trade-mark. This perfume was composed by Henri Almeras and they are mix of most expensive substracts- hundredleaves roses and jasmin from Grasse.Patou introduced his first perfums in 1925: sensual and fruit „AMOUR AMOUR” for brunettes, light floral „QUE SAIS-JE” for blondes, spicy „ADIEU SAGESSE” for red-haired. He was a marketing genius- in 1929 he introduced unisex fragrances „LE SIEN” for both sex. "LE NORMANDIE” appeared in 1935 for special occasion- first cruise of Transatlantic liner. Pretext to show „VACANCES” was restoration paid vacations. After Patou death main designer became his brother- in- law- continuator of traditional luxory, highest quality and good taste. In 1945 showed new fragrance- „L’ HEURE ATTENDUE” for liberaton of Paris in 1945. Patou company now is leading by Jean and Guy Mouy (Patou’s realtives). Firm still makes own perfumes. Since 1967 all new fragrances have composed by fabulous perfum’s designer- Jean Kerleo. His „1000” was compsed simliar like „JOY” with characteristic for Patou extravagant- from most expensive natural substracts.
Jean Patou Fragrance for Women:
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