Fred Hayman was born in Switzerland in 1925. Today he is known for being a luxury retailer and as The Father of Rodeo Drive. The designer moved with his family to America and grew up in New York City. He started out in the hotel business working for the Hiltons in Beverly Hills, Using his gift for designing elegant rooms and events to attract the affluent Hollywood crowd to the Hilton Hotels in Beverly Hills was how his career began. The graceful sophistication these residents personified helped inspire him to open his luxury shop - the Giorgio Beverly Hills, in Beverly Hills in 1962. Its impeccable high-class service drew clients like Frank Sinatra, Lucille Ball and Elizabeth Taylor to the shop. Fred became the fashion coordinator for the Academy Awards in the late eighties, further establishing his expertise in the world of fashion. Giorgio Beverly Hills encouraged the newly rich and famous to shop in their own neighborhood, rather than exclusively in New York or Paris, which is why Fred Hayman is considered “The Father of Rodeo Drive” and a symbol of the fashion center it is today.

Fred Hayman’s Designer Perfume History

1984 - Hayman launches his company’s first fragrance, a men’s line called Giorgio Beverly Hills scent soon became a massive hit among the Hollywood elite and the greatest success story of the brand. Sells the rights to the fragrance and the Giorgio Beverly Hills name to Avon. In 1987 he Moves and renames his shop Fred Hayman.
Since then, he has released several fragrance lines:
o1988’s Hollywood for women celebrated the elegance of the fabulously wealthy culture Hayman admired.
o1989 introduced Fred Hayman 237 for women, an exotic blend of gardenias, fruit, amber and sandalwood, paid tribute to his stylish address on Rodeo Drive.
The early nineties introduced the Touch series. ..
o 1991 – Released an aromatic woodsy scent called Touched with Love
o 1993 – Released the florals’ Touch for Women
o 1995 – Introduces Touch for Men
In 1998 he retired from retail, leasing his infamous address on Rodeo Drive to Louis Vuitton. His legacy and his fragrances live on however.
o In 1998 a men’s version of Hollywood was released
o In 2003 Fred Hayman 273 was reincarnated as 273 Indigo for Men and Women
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Beauty Tips

Wear any fragrance on your stomach if you have allergies. The fragrance is there for you to enjoy as well as others but will not be overwhelming.