BOND NO. 9 – FRAGRANCE DESIGN HOUSE
The fragrance design house, Bond No. 9, is the brainchild of Parisian, Laurice Rahme, and each of the house’s fragrances pays homage to a certain area or landmark of New York City. But, while her entire fragrance line is based on her love for the Big Apple, her story starts in Paris and flows through the Middle East.
In the 1960s, Rahme was a teenager whose best friends happened to be experts in antiques. They would often visit flea markets where her friends would teach her how to identify the most valuable pieces. These experiences eventually led to Rahme opening up her own antiques and art shop in Les Halles. Being young and inexperienced at managing a shop, when the building her shop was located in was being refurbished, she couldn’t afford the increase in rent and had to close her doors two years later. She was determined to stay in the field and eventually found a job working for Lancôme, where she became their international representative covering 22 Arab markets.
In 1973, Rahme found herself promoted to the skincare division of Lancôme where she was in charge of teaching new techniques to pharmacists and the Lancôme staff. While working as Lancôme’s international training director, she was responsible for increasing the company’s presence in the Middle East three-fold. She was so successful that in 1976, Lancôme requested her to open their first shop in the United States.
Rahme opened the first Lancôme Institut de Beauté in America as well as the first facial salons in Bloomingdale’s New York and Washington. With her job in the U.S. completed, she returned to Paris and immediately received an invitation from the Société du Louvreto open an American business for its fragrance design house ofAnnick Goutal. After a year of negotiations, Rahme accepted the offer and became a partner in the company with 22% stake. After six years of success, she sold her shares back to Annick Goutal and joined forces with Creed, another niche fragrance company. Creed fragrances eventually suffered as many of its perfumes were sold as discount fragrances in the U.S. This caused Rahme to stop distributing for them and bolstered her decision to launch her own design house where she would have more control over her products and pricing.
Her new fragrance design house took up residence at No. 9 Bond Street in Noho, Manhattanand her address was the inspiration for the fledgling company’s name. After the first year of releasing perfumes and colognes named after New York streets and landmarks, Rahme saw her company grow by $6 million the first year.
Bond No. 9 Fragrances – Perfumes
Bond No. 9 fragrances are all about New York City, even down to the iconic image on each bottle. A very prolific design house, Bond No. 9 has a perfume for virtually everyone. Bond No. 9 perfumes include a line of four different Andy Warhol fragrances, Astor place, Bleecker St., Broadway Nite, Brooklyn, Bryant Park, Central Park, Chelsea Flowers, Chez Bond, Chinatown, Coney Island, Eau De New York, Eau De NoHo, Fashion Avenue, Fire Island, Gramercy Park, Hamptons, Little Italy, Madison Soiree, New Harlem, New York Fling, Noveau Bowery, Nuits De NoHo, Park Avenue, Saks Fifth Avenue for Women, So New York, Wall Street, West Broadway, The Scent of Peace and West Side.
Bond No. 9 Fragrances – Colognes
While Bond No. 9 colognes are far less in number than the company’s perfume releases, their impact is no less significant. Notable Bond No. 9 colognes include Great Jones, Hot Always, Riverside Drive and Saks Fifth Avenue for Men.
Bond No. 9 Fragrances at Scentsational Prices
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Bond No. 9 fragrances and gift sets include: